Divya Gurnani: A Journey of Triumph Over Adversity

June 14, 2024

4 Minutes

Prologue

Divya Gurnani, a renowned entrepreneur from Ahmedabad, Gujarat, has emerged as a beacon of inspiration for those seeking to overcome societal barriers and financial tribulations. Her journey to establishing a thriving business with a valuation exceeding 6 crores is a testament to her indomitable spirit and unwavering determination.

Early Adversities

Growing up in a traditional joint family, Divya faced gender-based discrimination and limitations. Societal norms dictated that her aspirations should be confined to marriage, while investing in her education was deemed unnecessary. Determined to defy these societal constraints, Divya explored alternative avenues to pursue her dreams.

Path to Financial Independence

At the age of 18, Divya defied her family’s objections and secured employment at a call center. Although her monthly salary of Rs. 10,000 was modest, it granted her financial independence. She steadfastly refused to contribute her earnings to her family, demonstrating her resolve to control her own financial destiny. However, the pressures of society and familial conflicts persisted.

Breakaway from Home

Years of enduring a toxic family environment prompted Divya to make a bold decision: to break free. She secured a position in Bangalore, but convincing her family to consent to her departure proved to be an arduous task. Desperate to escape, Divya sold her phone and utilized the funds to purchase a flight ticket.

Career Advancement and Entrepreneurial Venture

In Bangalore, Divya’s career flourished as she progressed through several promotions. Despite her professional success, the underlying issues with her family remained unresolved. After working for a year and a half, she returned home to confront these challenges. She offered her father financial assistance in exchange for an end to the constant marital discord between her parents. However, her father declined her offer and filed for divorce.

Support for Mother and Business Inception

Determined to improve her mother’s well-being, Divya brought her to Bangalore. With her savings, she established a café, which experienced steady growth for two years. Unfortunately, the advent of the COVID-19 pandemic forced the café to close, leaving Divya unemployed and in financial distress.

Pivot to Interior Products

Undeterred by setbacks, Divya conducted thorough market research and identified a burgeoning demand for interior products. With no prior experience, she diligently taught herself website development, marketing strategies, and customer service etiquette. She launched “My Indian Things,” an enterprise focused on providing distinctive and culturally inspired décor.

Business Expansion and Success

“My Indian Things” swiftly gained popularity, owing to its unique business model, which involved customers paying upfront while vendors supplied the products. Divya’s unwavering commitment to exceptional customer service further propelled her business forward. She established a network of installers across India, ensuring seamless product delivery and installation.

Financial Independence and Family Reconciliation

Today, Divya’s business has achieved a remarkable valuation exceeding 6 crores. She has attained financial independence and become a source of pride for her family. Her father, who once criticized her aspirations, now acknowledges her remarkable achievements.

Lessons from Adversity

Divya’s journey offers invaluable lessons on overcoming adversity, the significance of financial independence, and the power of perseverance. She emphasizes that consistency and an unwavering refusal to succumb to challenges are essential ingredients for success. Despite the obstacles she faced as a woman, Divya proved that determination and a strong work ethic can lead to exceptional accomplishments. Her story serves as a beacon of hope for anyone seeking to break free from societal constraints and pursue their dreams.